Atlas Blazes Path to Drive Increases in Online Marketing ROI
Brands Such as Microsoft and Monster Worldwide Leading Emerging Site Optimization Trend
SEATTLE – June 27, 2006 – The trend is clear: more marketing dollars are migrating to online channels every day, driving more customers to marketers’ websites than ever before. So, how do those marketers ensure that this increased investment provides the maximum return? Increasingly, marketers are turning – and returning – to Atlas Site Optimization to optimize the performance of their websites.
Atlas, a leading provider of marketing technologies and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), assesses and improves website experiences and conversion ratios for some of the largest brands online. These improvements not only have increased the return on investments made in their site but have also strengthened the performance of search and online advertising as well.
So far this year, companies returning to Atlas Site Optimization with new or incremental projects include ESPN, HotelClub.com, Microsoft, Monster Worldwide, and USATODAY.com. Clients new to Atlas Site Optimization include: Buy.com, EarthLink and Washingtonpost Newsweek Interactive.
“Many marketers already have discovered the value of optimizing search, creative, media placement and frequency,” said Gregg Makuch, general manager of Atlas Site Optimization. “But what happens when all those visitors are driven to the website? Savvy marketers realize site optimization closes the loop to revenue, and we believe this will be the next frontier of dramatically increasing marketing ROI.”
Site optimization projects span targeted, precise tweaks all the way through to large changes to web pages or websites, field adjustments, as well as testing the right offers and layouts to determine what works best with customers and helps maximize revenue. The need appears to be widespread.
According to a recent Forrester report, “The vast majority of today’s sites are full of user experience flaws that create barriers for customers who want to buy a product, locate a dealer, or get help without having to call customer service.” (Source: The ROI Of Web Redesigns Made Simple, Forrester Research, Inc., March 2006.) Atlas Site Optimization diagnoses actual user behavior and causes of behavior, and then provides specific recommendations that are actionable, verifiable and testable.
"We've used the Atlas' multivariate testing platform to optimize landing pages linked to our recruiting campaigns," said Chip Smith, senior vice president, Online Media, Monster Worldwide. "Atlas was instrumental in helping us design the tests and the results have exceeded our expectations."
Atlas has been providing site optimization, previously under the name of NetConversions, for the last two years. The unique combination of robust technology and deep experience has repeatedly helped maximize conversion of website visitors to customers, driving increased revenue, profits and marketing ROI for a wide range of Atlas clients.
About Atlas
Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, searching marketing, landing page optimization, reporting and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.
Atlas delivers the industry’s most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver and London. Atlas is a member of the Network Advertising Initiative (NAI), adhering to the NAI privacy principles that have been applauded by the FTC.